Conversion Rate of your product is the percent of sessions with product impressions that end up purchasing the product.

Product Card is what the buyer sees when opening the product, including product name, images, description, attributes, product variants etc.
It creates the first impression of your product, shows its merits, and can be the deciding factor in choosing your product over the corresponding product from another seller. Therefore, it is crucial to pay attention to your Product Card so that its content and visual component are at a high level. This plays one of the decisive roles in purchase decision-making.

You can find the Product Card recommendations that will help increase your Conversion Rate below.

Product Name

Should include:

• The brand of the product;
• The name of the product itself;
• Specifications of the product such as volume and one of the main effects, version, quantity for 1 + 1 products, etc.
• One key feature of the product. For example, Nacific Acne Treatment Cream.

Images

Should have at least 5 images of the product from different angles.

If you sell 2 or more items as a set, include any samples or little gifts, you are welcome to show it on the image as well. It will also be beneficial to indicate the main active ingredients and an example of еffect (please use English to reach as many buyers as possible).

For Top Stores, it is highly recommended to upload a Product Video. 

Description

Should clearly describe what your product is, what it is used for, and its features.
If you sell cosmetics, indicate your product effect and its active ingredients.

For example:
- Long term and Short term effective solutions for fine lines
- Efficiency Genuine Peptide Matrixyl 3000 + Argireline Peptide Complex Serum - Hyaluronic Acid 1% Solution Base
- Organic 78% : KFDA Registration
- Intensive Hydration and Fine lines and wrinkles

Attributes

Make sure attributes reflect the actual information about the product.

Learn more about attributes in this article.

Product Variants

Make sure variants are uploaded not as separate product cards but as variants of the same product. If you upload variants as separate products, it can negatively affect ratings and reviews. Also, the benefit of buying a larger volume won't be obvious to the buyer since it will be more difficult to compare different options.

If the product doesn't have variants, you can add the option to buy 2, 3, or more pieces at once.

Example of the Product Card that meets all the recommendations: