You will find the detailed guide for these fashion categories below (all links are clickable and will lead you to the corresponding part of the guide):

Clothing & Accessories Outerwear Tops Bottoms Dresses Underwear and swimwear Hats, scarves and gloves	Bags and Luggage   Wallets Suitcases Covers
Footwear	Jewelry & Bijouterie

 

This guide was specifically curated by our Fashion category team to help you present your products better and boost your sales on our platform. The more detailed information you provide in your product description, the more pleasant user experience your customers will get.

General rules for all Fashion categories:

• State only the real product price, not the accelerated ones. It will build customer's trust for your products. 
• While naming the product only use the words that will make it easier for customers to find it during the search on Joom. Unnecessary words like “sexy”, “trendy”, “fashion”, “luxury” etc. will make the search more difficult, they can be added as tags in the product card. Try being cohesive and precise. Product Name - is its main reflection.
• State all of the product's advantages in the name. For example, in case you are selling a cotton dress with a V-neck and floral print you can name it: "Cotton Dress Floral Print V-neck”. To learn more about names check out our article Product Name Requirements.
• Upload only the real photos of the products. It is prohibited to use images that infringe any copyrights, photos from customer's reviews, photos uploaded by the bloggers or taken from some other third party sources without the owner's consent.
• Images cannot contain any signs or symbols promoting drugs, violence or any politically sensitive information. To learn more about images check out our article Product Image Requirements.
• Please add a detailed product description for your product. It needs to be true and represent the product  well. A truthful description can help you avoid any negative reviews on your product. 
• Do not edit the product card by replacing the products in it (for example, replacing boots with a bra). Such cards will get blocked. For each new product, you need to create a new card.

In addition to all the general info, you can download a Word file for each subcategory. These files are supposed to provide you with the correct variants of the filled out product cards, filled with illustrations and explanations (coming soon).

Clothing & Accessories

We have described detailed requirements for such categories as: Outerwear (for all genders), Tops (for all genders), Bottoms, Dresses, Underwear, SSHP (for all genders).

The general rule for all the clothing categories: it is necessary to specify the exact composition of the fabric.
E.g.: cotton 70%, polyester 30%.

 

Outerwear

In this category, the seasonality of the assortment is very important for our users. We recommend specifying the temperature range for which the product is intended to be worn, as well as additional information about materials and insulation.

What information is obligatory for product description?	What information is recommended for product description?
Material, Filler (and its weight), Size chart.	Temperature range (key-Temperature), Closure Type (or lack of thereof) (key- Closure Type), Lining Type (key- Lining Material), Pockets (or their absence) (key - Pockets), Weight (key - Weight), Print (key - Pattern), Thickness (Key - Thickness), Details that the user needs to know, Maintenance, Hood (or lack thereof).

➡️ Click here to see the good product description example

Winter Jacket for Women

Clothing Length: long

Weight: 1.1KG

Closure Type: zipper

Filling: White duck down

Material: Cotton

Material: Polyester

Thickness: Thick (Winter)

Detachable Part: NONE

Down Weight: 250g-300g

Type: Wide-waisted

Size:

NOTE: Please compare the detail sizes with yours before you bought! (1inch=2.54cm)

Size: S, Length:99cm, Bust: 102cm, Sleeve: 63cm, Shoulder: 40cm, Waist: 98cm, Hip: 110cm

Size: M, Length: 99cm, Bust: 106cm, Sleeve: 64cm, Shoulder: 41cm, Waist: 102cm, Hip: 114cm

Size: L, Length: 101cm, Bust: 110cm, Sleeve: 65cm, Shoulder: 42cm, Waist: 106cm, Hip:118cm 

Size: XL, Length: 101cm, Bust: 114cm, Sleeve: 65.5cm, Shoulder: 43cm, Waist: 110cm, Hip:122cm 

Size: XXL, Length: 103cm, Bust: 118cm, Sleeve: 66cm, Shoulder: 44cm, Waist: 114cm, Hip: 126cm

Product type: Coats & Parka

Attention!!! The table shows the outside parameters of the jacket.The size is determined as follows: only to the parameters of your chest add 12-14 cm, for example if your bust girth is 100cm+14=114cm so the size is XL/48.

Spring Trench Coat for Women

Style: Casual

Material: Polyester

Outerwear Type: Trench

Decoration: Pockets

Closure Type: Double Breasted

Model Number: ZS-7246

The size is determined as follows: you need add 12-14cm to your chest parameters. For example, if your chest is 92cm+14cm =106cm, so your size will be M. If your hips are wide, you need add to hips parameters 14cm and choose size according to your hips. 

Size: M, Bust: 106cm, Hip: 113cm, Sleeve: 72.5cm, Length: 108cm

Size: L, Bust: 110cm, Hip: 117cm, Sleeve: 73.5cm, Length: 109cm

Size: XL, Bust: 114cm, Hip: 121cm, Sleeve: 74.5cm, Length: 110cm

Size: XXL, Bust: 118cm, Hip: 125cm, Sleeve: 75.5cm, Length: 111cm

More on the sizing:

For the outerwear, there are mandatory and recommended parameters, such as Chest circumference (full girth must be specified), Waist circumference (full girth must be specified), Hip circumference (full girth must be specified), Product length, Shoulder width, Sleeve length. Girths and sizes are critically important for the user who is shopping for clothes online.

Good size charts e.g.: 

Requirements for photos in the product card:

It is necessary to showcase your product from all sides and angles. Photos that show the structure of the material and the density of the filling are important. It is also useful to add photos that show other details like: seams, hood, sleeves, etc.

Examples:

 

Tops

This includes T-shirts, sweaters, hoodies, shirts, blouses, cardigans, jackets, vests.

Please truthfully indicate in the material that the product is made of. If it is a mixture of fabrics, for example, 20% Cotton, 80% Polyester, then either specify the full composition of the product, or the predominant material.

What information is obligatory for product description?	What information is recommended for product description?
Material (key-Material), Size chart.	Lining (may be important for sweaters, hoodies, jackets) (key-Lining Material), Sleeve Length (mini, midi, maxi) (key-Sleeve Length), Season (key-Season), Pattern (key-Pattern), Pockets (or lack of thereof), Collar or neckline (key-Neck), Silhouette (key-Fit), Hood (for hoodies).

More on the sizing:

For all tops, there are some required and recommended parameters, such as Chest circumference (you must specify the full girth), Shoulder width, Product length. Optional: Sleeve length (unless it's sleeveless), Waist circumference, if the product is fitted (you must specify the full girth), Hip circumference, for example, for fitted long jackets (you must specify the full girth). Girths and dimensions are critically important information for the user who is shopping for clothes online.

Requirements for photos in the product card:

It is necessary to show the product from all sides and angles (at least - the back and front). It is important to upload photos that show the fabric structure or decor separately.

Examples:

 

Bottoms

This includes trousers, skirts, shorts, culottes, leggings, capris, jeans.

Please truthfully indicate in the material that the product is made of. If it is a mixture of fabrics, for example, 20% Cotton, 80% Polyester, then either specify the full composition of the product, or the predominant material.

What information is obligatory for product description?	What information is recommended for product description?
Material (key-Material), Size chart.	Pattern (key - Pattern),  Closure Type (key - Closure Type) Style (key - Style), Decorative elements (key - Decorative), Waist Type (key - Waist Type).

➡️ Click here to see the good product description example

Pants

Material: Polyester, Cotton

Decoration: Pockets

Season: Spring/Autumn

Waistline: High

Pattern Type: Solid

Style: Casual

Closure Type: Elastic Waist

Skirts

Material: Polyester

Silhouette: A-LINE

Waistline: empire

Pattern Type: Floral

Style: Bohemian

Closure Type: Elastic Band

Length: Full 

More on the sizing:

For all bottoms there are some required and recommended parameters, such as: Waist circumference (full girth must be specified), Hip circumference (full girth must be specified), Product length, Inner seam length (for trousers and jeans), Fit length (for trousers and jeans), Bottom leg width (for trousers and jeans). Girths and sizes are critically important information for the user who is shopping for clothes online.

Good size charts e.g.:

Requirements for photos in the product card:

It is necessary to show the product from all sides and angles (at least - the back and front). It is important to upload photos that show the fabric structure or decor separately.

Examples:

 

Dresses

This includes all types of dresses for women: casual, cocktail dresses, sundresses, cosplay, muslim dresses, maternity dresses. 

Please truthfully indicate the material that the product is made of. If it is a mixture of fabrics, for example, 20% Cotton, 80% Polyester, then either specify the full composition of the product, or the predominant material.

What information is obligatory for product description?	What information is recommended for product description?
Material (key-Material), Size chart.	Silhouette (key - Silhouette), Season (key - Season), Style (key - Style), Length (mini / midi / maxi) (key - Length), Neckline (key - Neckline), Sleeve Style (key - Sleeve Style), Pattern (key - Pattern), Decoration (key - Decoration), Sleeve Length (½, ¾, full-length, sleeveless) (key - Sleeve Length).

➡️ Click here to see the good product description example

Material: Chiffon

Silhouette: A-Line

Season: Summer

Neckline: Peter pan Collar

Sleeve Style: Flare Sleeve

Decoration: Ruffles

Style: Lolita Style

Pattern Type: Solid

More on the sizing:

For all dresses there are some required and recommended parameters, such as: Chest circumference (full girth must be specified), Shoulder width. Optional: Product length, Sleeve length (unless it's sleeveless), Waist circumference, if the product is fitted (you must specify the full girth), Hip circumference, for example, for fitted dresses (you must specify the full girth). Girths and dimensions are critically important information for the user who is shopping for clothes online.

Good size charts e.g.: 

Requirements for photos in the product card:

It is necessary to show the product from all sides and angles (at least - the back and front). It is important to upload photos that show the fabric structure or decor separately.

Examples:

 

Underwear and swimwear

This includes underwear and swimwear for women, men and children. 

What information is obligatory for product description?	What information is recommended for product description?
Material (key-Material), Size chart.	Lining Material (key - Lining Material),  Packaging, Closure Type (key - Closure Type), Push-Up (key - Push-Up) (or lack thereof),  Bra bones, Pattern (key - Pattern), Decoration (key - Decoration).

➡️ Click here to see the good product description example

Material: 90% Polyamide, 10% Elastane

Closure Type: Hook and Eye closure

Lining: 100% Cotton

Adjustable shoulder straps offer a comfortable fit

Include: bra and panties

More on the sizing:

Required parameter for bras: Full Bust. Optional: Upper Bust (this optional parameter might help the customer to make up his decision on the correct sizing), Under Bust. Required parameter for underpants: Hip circumference. Optional: Waist Circumference. Girths and dimensions are critically important information for the user who is shopping for clothes online.

Good size charts e.g.: 

Requirements for photos in the product card:

It is necessary to show the product from all sides and angles (at least - the back and front). It is important to upload photos that show the fabric structure, clasps or other details separately.

Examples:

 

Hats, scarves and gloves

This includes hats, scarves and gloves for all seasons. 

What information is obligatory for product description?	What information is recommended for product description?
Material (key-Material), Size chart.	Lining (for winter hats and scarves), Decoration (key - Decoration), Pattern (key - Pattern).

➡️ Click here to see the good product description example

Good product description e.g.:

Pattern Type: Solid color

Style: Casual

Material: 30% Cashmere, 20%Cotton, 50% acrylic

Size: One size with good stretch ,for 52-60cm

Length: 19cm

Lining: With lining, double layer

More on the sizing:

Required parameter for gloves: Product Length, for scarves: Product Length, for hats: Head Circumference. 

Requirements for photos in the product card:

It is preferable to show the product from all sides and angles. It is also useful to add photos that show other details. 

Examples:

 

Footwear

Different products in the category “Footwear” may have different requirements.

What information is obligatory for product description?	What information is recommended for product description?
Upper material (key - Upper Material / Material), Lining material (key - Lining Material) (required for winter / autumn footwear), Size chart.	Closure type (key - Closure Type), Sole material (key - Sole Material) (required for winter and autumn footwear), Weight (some customers might resent why the boots are heavy), Season (summer, winter, all-season), Heel height.

More on the sizing:

The most important parameter to be specified for every product in the “Footwear” category is Foot Length (cm). By truthfully indicating the Foot Length parameter, you avoid receiving a high level of negative reviews and refunds.

We also recommend provide the following parameters: 

• Foot circumference (for enclosed shoes),
• Heel height,
• Boot-top circumference. 

Knowing all these parameters will help the customer pick the right shoes and leave him satisfied with his purchase.

➡️ Click here to see the good product description example

Half-boots

Upper Material: Genuine Leather

Upper-Genuine Leather Type: Cow Leather

Boot Height: Ankle

Insole Material: PU

Outsole Material: Rubber

Lining material: Artificial fluff /Single

 

 

Jewelry & Bijouterie 

The category includes jewellery and bijouterie. 

Jewellery includes exclusively items made of precious metals such as silver, gold and platinum, as well as precious stones such as aquamarine, alexandrite, diamond, amethyst, andalusite, beryl, heliodor, rock crystal, garnet, emerald, morganite, ruby, opal, rhodolite, sapphire, tanzanite, taffeyite, topaz, chrysoberyl, chrysolite, zircon. 

⚠️ Important: If you would like to sell jewelry, please contact your KAM or customer service so that we could help you to create your specialized store. 

Bijouterie includes jewelry made of alloys (copper, tin, surgical steel, etc.), plastics, etc. Inlaid with glass, artificial pearls or enamel.

Please provide the correct hashtags only. This will help the user to find the product he’s really looking for.  E.g., “large earrings”, “miniature earrings”, “earrings with large stones”, etc. (depending on what your product describes). 

We recommend to upload something that should go as a set of one product; without creating a separate card for each product. Thus, you can offer both in one card – a set of products or each product separately. To do this, use the paragraph “Options” while uploading the product.

What information is obligatory for product description?	What information is recommended for product description?
Material from which the jewellery made of (key - Material, Metal Type); Material of the inserts inlaid into the decoration (key - Main Stone, Stone); Size chart. For pendants and bracelets: Chain length, For rings: Product diameter.	Product weight, Set composition (what is included in the set), Stone/inlay size, Style.

These attributes are obligatory for correct displaying the product to user. It’s important to indicate only the real materials from which the product is manufactured.

➡️ Click here to see the good product description example

Gender: Women

Stone Material: Glass (fair presentation of unnatural stone)

Material: Copper 

Shape: Tree

Size: 15*15mm (pendant size)

Chain: 40+5cm (chain length)

Weight: 3.1g

Package: 1 Necklace (with chain)

Product type: Pendant Necklaces

Ring

Stone Material: Glass

Material: Copper

Size Details:

US Size 6(Dia): 16.4mm/0.65 (Approx.)

US Size 7(Dia): 17.3mm/0.68 (Approx.)

US Size 8(Dia): 18.1mm/0.71 (Approx.)

US Size 9(Dia): 18.9mm/0.74 (Approx.)

Weight: 5g

Packing: a ring

Product type: Rings for Women

Requirements for photos in the product card:

It’s necessary to attach the photos from all sides and angles. Show the clasp and certificate separately. 

Examples:

⚠️ Important clarification: we don’t require certificates for semi-precious stones such as zircon.

But! If you indicate that the stone is precious in the description, e.g., sapphire, then you are required to provide a certificate of authenticity. Otherwise, we will be forced to block the product until the description is changed or a certificate is provided.

To avoid blocking the products, please provide an accurate description of the products you sell.

 

List of metals we require certificates for: Gold, Rhodium Plated Gold, Silver, Gold Plated Sterling Silver, Vermeil, Platinum, Palladium

List of stones we require certificates for: Diamond, Emerald, Ruby, Sapphire, Alexandrite, Natural Pearl (including River Pearl)

 

If you sell jewellery, please upload a photo of the certificate to the product card so that the user is immediately sure that he’s buying. If it’s possible, please attach copies of the certificate to all the orders as well.

 

Bags & Luggage

Different products in the “Bags and Luggage” category may have different requirements. The category includes all types of bags and purses, suitcases for traveling, key rings, mcg (passport covers, coin holders, money clips etc.

What information is obligatory for product description?

What information is recommended for product description?

Material, Product sizes.

Lining material, Clasp type, Number of branches, Inner pocket type, Bag model, Purpose of the bag: casual, sports, holiday, business, shopping, beach (multiple values can be selected), Eco production (yes/no), Texture, Pattern, Style, Method of wearing (in hand, on the wrist, on the shoulder, on the belt, on the arm, on the back, over the shoulder), Package Included (for sets of bags, and for those products where an additional strap or gift goes with the bags), Fittings, Features (waterproof, wearproof, shockproof, pressure-resistant, etc.).

More on the sizing (excluding wallets and suitcases):

In all the categories except Shoppers, you have to indicate the Length x Width x Heigth.
For flat bags, you must specify the parameters Length x Height.
Examples of categories: Shoppers, Shopping Bags, Envelope Bags, and so on.

For Shoppers category you have to indicate the Length x Heigth

An additional parameter that you have to indicate for all Handbags/Strap Bags: Handle/Strap Length.

 

Wallets 

What information is obligatory for product description?	What information is recommended for product description?
Material, Product dimensions.	Lining material, Closure type, Number of compartments, FRID-protection (yes / no), Eco-production (yes / no), Print, Texture, Accessories, Model (look at the photo), Features (waterproof, wear-resistant, shock-resistant, pressure-resistant, etc.).

More on the sizing:

Required measurement parameters: Length (L) x Width (B) x Thickness (H).

 

Suitcases

What information is obligatory for product description?	What information is recommended for product description?
Material, Number of wheels, Sizes, Weight.	Additional product characteristics (waterproof, wear-resistant, shock-resistant, pressure-resistant, etc.), lining material, Type of fastener (or lack thereof), The number of branches.

More on the sizing

You have to indicate the Heigth x Width x Depth (pic).

For suitcases indicate the volume according to the international standard - in inches, and additionally in liters. It is also important to indicate the weight of the suitcase. 

The additional attribute that you have to indicate: Retractable Handle Length - the fully extended handle length and wheel diameter.

All dimensions for suitcases are external. Correct measurements of the suitcase are made at all protruding outer points, including wheels and small carrying handles, the retractable telescopic handle must be in the retracted state. The volume is also calculated based on the external dimensions. Be careful. 

 

Covers

What information is obligatory for product description?	What information is recommended for product description?
Material, Suitable for suitcases (see size chart below).	Color, Print.

Suitcase covers size chart:

S: Up to 18 inch suitcase

M: 19 - 24 inch suitcase

L: 25 - 28 inch suitcase

XL: 29 - and bigger inch suitcase

Requirements for photos in the product card:

We strongly recommend you to familiarize yourself with the "Models of bags", which we have painted for you in a separate document (coming soon).  The designation of the model in the description will help users find exactly what they want.

It is necessary to show the product from all sides and angles. It is also important to upload photos that will show details: the material, the clasp, and so on.

Examples: