Joom has launched a new Analytics section in the Merchant Panel.
The Analytics section consists of 3 pages:
Click directly on the picture above to go to the corresponding page.
Sales and Traffic page
On this page you can see the metrics evaluating your stores' and products' performance, the graphics of the total number of orders and traffic for a given period of time. You can filter the data and set a date range.
Below the graphics you can see the Full Report with more detailed information on the performance. You can filter the data and export reports as a XLXS file.
You can click on each of your stores on the Sales & Traffics page and filter the data by the Product ID individually
+ New Feature:
You can simply click on the “Analytics” button that appeared in your product card: you immediately get redirected to the analytics dashboard for this particular product.
Here you can find all the information on what the best-selling products were for the last 7 days or which of your products have the highest CTR.
You can sort your products and filter them by Store / Product ID / Product SKU / Categories for your convenience.
Here you can also find the number of purchases, sales, impressions and opens for last 7, 14 or 28 days.
You see the metrics of products that already have Impressions and Opens.
Promo Analytics page
- Discount Ratio — shows you the ratio of Discounted Sum to total POGS within the last 28 days. Pay close attention to this graphics and don’t let it enter the red zone.
- Discounted Sum Proportions — shows you the sum of money provided as a discount within the LTO, Special Promo or Smart Discounts mechanics. Discounted Sum Proportions updates daily.
Refund Rate page consists of two tabs: Refund General and Quality Refund.
On the Refund General page you can study 2 charts: your refund statistics by the main reasons (offline non-delivery, online non-delivery, quality and other) and your refund statistics by the price ranges.
You can use filters on top of the page to get a more detailed data and see the statistics in either number of orders or GMV. Below the graphics there is the list of your stores where you can download the full report.
PLEASE NOTE: The date you see on the graphics is the date of the initial order approval, not the order shipping date.
On the Quality Refunds page you can see a more detailed graphics on the refunds made due to the quality related reasons. You can also use filters to find specific data, download full report and analyse quality refunds made in each of your stores. This statistics can also be shown either in the number of orders or GMV.
The list of refund reasons on Joom (that you can use as filters in analytics):
|Non delivery refunds||
Refunds covered by Joom