Limited Time Offer (LTO)
A Limited Time Offer (LTO) is a promotional activity that offers customers discounts on random products for an hour.
This discount timeframe imparts a sense of urgency to customers and encourages impulsive buying behaviors.
Promotion Rules
- You can't choose products for the promo, it is done by the Joom platform.
- Product has an average rating >3.5 or has no ratings at all.
- The discount range is set randomly and maybe up to 10%.
- One product can be selected multiple times for participation in the promo.
How to Participate in LTO
- Go to the "Marketing" page in your account;
- Choose "Limited Time Offer" tab;
- Flip the switch "Participate in Limited Time Offer".
If you want to stop participating in the promo, simply flip the switch "Participate in limited time offer" again.
PLEASE NOTE: It requires up to 48 hours to completely stop participation in the LTO. |
Performance Evaluation
Graphics |
- You can see some graphics on the LTO page. They reflect the promotional activity efficiency.
- You can evaluate performance within a certain store and date range.
Promotional Activity List |
There is a Promotional Activity List below the graphics, where you can:
- Export the Full Report.
- Analyze the metrics to evaluate the performance within each given store. If you want to see more metrics, click the last button in the metrics list (
) and choose specific metrics in the drop-down list.
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