Step 1: Go to the "Joom Ads" Page and Click on the "Create Campaign" Button
Step 2: Fill in the Following Information
- Campaign Name: the name of the campaign will be displayed in your reports (campaign name cannot be change after you save it);
- Daily Budget: set a budget that is as big as possible, though consider the product’s availability in stock.
- End Date: leave as is if you want your campaign to run until you turn it off manually, or enter the date you want your campaign to end. We recommend leaving it without an end date;
Step 3: Choose the Bidding Method
CPA (Cost per Action) - you pay only when a purchase is made due to the advertised impression. You will never be charged more than the bid you set for each product.
This is a low-risk mode. We suggest you to choose this mode in order to get more sales.
CPM (Cost per Mille) - you pay for every 1000 impressions your products get. You will be charged according to the actual number of impressions.
This is a high-risk mode. We suggest you choose this mode in order to get guaranteed impressions for the product.
PLEASE NOTE: If you choose CPM bid method, you cannot change it to the CPA bid method while editing the campaign later.
CPA or CPM: What to Choose?
CPA bid method works better for products with higher conversion rate, while CPM bid method is better for the ones with the low conversion rate.
Joom is more likely to promote growth for the products with feedback via CPA model, as they happen to have higher conversion rate.
While JoomAds may help your new products with zero rating get exposure and impression with the CPM campaigns.
Step 4: Add the Products to the Joom Ads (JoomAds) Campaign
Click on the "Add Products" button. You can have up to 500 products with each corresponding ID separated by a comma, space or tab.
Step 5: Set Bids for your campaign
The bid may be different for each product, but the first bid is copied to all the other fields to save time. If you don't know how to set bids, please read the article "Setting Bids for Products Promoted via Joom Ads".
While setting the bids, pay attention to the Reference Bid and eBid;
Reference Bid - average bid of the products belonging to the same leaf category promoted via Joom Ads. This bid is suggested for you by Joom platform.
eBid (Effective Bid) - the most effective bid for you campaign, analytically calculated by Joom platform.
PLEASE NOTE: Reference Bid, eBid and Smart Discount are not included in the CPM Bid Method.
Step 6: Click on the ''Launch Campaign" Button
You've created your first Joom Ads campaign. Congratulations! It will appear in the Campaign List. If you want to stop or restart the campaign, just toggle the switch next to the campaign name.