Performance evaluation in Joom Ads
You can see some graphics on the Ads page. They reflect your Joom Ads campaign efficiency.
You can change the date range of the graphics to evaluate specific periods. You can also choose one or several Metrics, which include:
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Check the table below to see the meaning of each metrics.
Campaign List |
There is a Campaign List below the graphics, where you can:
- Change the status of each campaign (enable/disable),
- Download Full Report or separate reports on each campaign,
- Analyse metrics to evaluate the performance of each given campaign. If you want to see more metrics, click the last button in the metrics list (
) and choose specific metrics in the drop-down list.
What do these metrics mean?
Metric |
Meaning |
Start Date |
The date of creating and launching the campaign (Moscow time). |
End Date |
The end date of the campaign (Moscow time). |
Daily Budget |
The budget limit daily spent on advertising. |
Products |
The number of products within any given campaign. |
Impressions |
The number of times your product was shown within the given campaign. |
Opens |
The number of times the product card was opened. |
Purchases |
The number of orders within the given campaign. This metric shows the number of orders, rather then the total amount of goods sold within each order. |
POGS |
Original Price Of Goods Sold, all the original prices of goods sold within the given campaign summed up. |
Spent |
Total amount of money spent on the sales within the given campaign. |
CPC |
Cost per Click, the amount of money spent on every open of the product. CPC = Spent / Opens |
CPM |
Cost per Mille, the total amount of money spent on every potential 1 000 impressions. CPM = Spent / (Impressions * 1 000) |
ACOS |
Advertising Cost of Sale, the actual share of the product price paid when the product is sold. ACOS = Spent / POGS |
You can also evaluate performance of each product within the given Joom Ads campaign. There are additional metrics for that:
Metric |
Meaning |
Reference Bid |
Reference bid - the bid calculated and suggested to you by Joom, based on the analytics of your competitors’ bids. Reference Bid = Average of all Prices * Bid / Your product's Price |
eBid |
The most effective bid for your campaign, analytically calculated by Joom platform. eBid = Price / Bid |
Warnings |
Issues requiring your attention. |
Price |
Original price of the product. |
CTR |
Click-through rate, the ratio of the clicks on a specific link to the total number of views. CTR = Opens / Impressions |
CR |
Conversion Rate, the average number of purchases per opens, shown as a percentage. CR = Purchases / Opens |
CPP |
Cost per Purchase, the amount of money paid for each sale. CPP = Spent / Purchases |
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