In case you are selling cosmetics you should know the basics of selling these items on Joom.

In this article you will find:

Main Image requirements

Name requirements

Description requirements

Product attributes requirements

Product variant requirements

Main Image requirements:

Joom is a mobile marketplace - therefore more than 95% of transactions come from the mobile devices. So your product picture is the most important feature, since it's the first thing a costumer sees when searching for products. 

• Provide clear/high quality pictures of the product.
• Pictures should show the exact product you ship. Otherwise, customers may ask for a refund.
• If you sell 2+ items as a set, please show it on the picture.
• Also, you are free to add product capacity to the picture.
• If you always include any samples or little gifts you are welcomed to show it on image as well. 

These are the examples of GOOD piсtures:

Good main image	When product comes in a set	With a gift from the merchant

Name requirements

Product name should provide the clear explanation of the product’s type. Therefore you should always add the capacity in the name:

 Examples of GOOD names: 

Description requirements:

Provide the list of main ingredients to the description for all the items in "Health&beauty" category. You don't have to list all the ingredients, only the main ones.

 Examples of GOOD ingredient-lists: 

The ideal K-beauty description should include following details:

• Small introduction to the product
• Product volume/amount/capacity
• Skin type 
• Effects
• Application (Apply zone)
• "How to use" Directions
• Main ingredients-list.

Ideal K-beauty item description:  

Face care products' attributes requirements: 

Attributes are the product's key characteristics. By specifying the attributes, you let the customer get more information on how the product you are selling works.  Product attributes are shown in the product card's Details section. 

Face Care product attributes are crucial as they aim to improve users’ experience on search mechanics and personalization, therefore increasing the conversion rate of your products. 

If you sell products from Face Care categories*, it is required to add ingredients, skin type, effect and shelf life** attributes. 

**Shelf life is the expiration date of the product from the date of production. For example, the shelf life of a face cream might be 3 years or 18 months.

Please, refer to the table of attributes’ keys and values below:

⚠️ PLEASE NOTE: For dividing attributes’ keys and values use only : (colon), and for listing several values divide them by , (comma) Do not break the line after the colon mark. 

How to add the attributes?

There are two ways to add attributes:

• specify in the product description (via Merchant Panel or CSV file);
• specify as attribute field.

I. Product description

If you specify the attribute in the product description, please follow the format Attribute: Value 1, Value 2. For example, Effect: anti-aging, moisturising.

II. Attribute field

If you specify the attribute as the attribute field, please don't put the colon (:) after the attribute's key.

For example:

Product variant requirements.

If you have different variants of one product (different colors of BB cream/foundation, size of the bottle), you need to add them in one product card instead of creating different products.

Example of how to add BB-cream color-tones to product-variants:

1. You are selling Missha BB-cream and you have 3 different color variants. 

• #13 Milk Beige
• #21 Light Beige
• #23 Natural Beige 

2. You create the product card for the Missha BB cream and then add variants.However our are only allowed to add colors from our List of Accepted colors on Joom. If you cannot find your color-tone on this list, you have two options here: 

•  Add the Color-tone in the Name of every variation, and put "as the picture" instead of color. Then showcase the difference in tones in each variant-picture

• Put the color name in the "Size" field. Then showcase the difference in tones in each variant picture.