In case you are selling cosmetics you should know the basics of selling these items on Joom.

 

In this article you will find:

Main Image requirements

Name requirements

Description requirements

Product attributes requirements

Product variant requirements

 

Main Image requirements:

Joom is a mobile marketplace - therefore more than 95% of transactions come from the mobile devices. So your product picture is the most important feature, since it's the first thing a costumer sees when searching for products. 

• Provide clear/high quality pictures of the product.
• Pictures should show the exact product you ship. Otherwise, customers may ask for a refund.
• If you sell 2+ items as a set, please show it on the picture.
• Also, you are free to add product capacity to the picture.
• If you always include any samples or little gifts you are welcomed to show it on image as well. 

These are the examples of GOOD piсtures:

Good main image	When product comes in a set	With a gift from the merchant

⚠️ PLEASE NOTE: There should be no important information in the upper left and right corners of the main product image, so there is space for the badges. If there is, then please move it to another area on the product card.

Name requirements

Product name should provide the clear explanation of the product’s type. Therefore you should always add the capacity in the name:

 Examples of GOOD names: 

[Nature Republic] Aloe Vera 92% Soothing Gel 300ml

Avajar Perfect V Lifting Premium Mask for Facial Firming Treatment (X5 sheets)

Laneige Lip Sleeping Mask (Apple Lime) 20g + Water Sleeping Mask (Lavender) 15ml [SET]

 

Description requirements:

Provide the list of main ingredients to the description for all the items in "Health&beauty" category. You don't have to list all the ingredients, only the main ones.

 Examples of GOOD ingredient-lists: 

Ingredients: Gatorulin RC, Hyaluronic Acid, Ceramide, Rosemary Leaf Extract, Chamomile Flower Extract

Ingredients: purified water, glycerin -26, rowan extract, juniper extract, butylene glycol, glycerin, niacinamide, betaine, lecithin, Fiji-5 grape seed sterol, BiH, cetes-3 cetes-5 Silica, Tocopheryl Acetate, Phenoxyethanol

The ideal K-beauty description should include following details:

• Small introduction to the product
• Product volume/amount/capacity
• Skin type 
• Effects
• Application (Apply zone)
• "How to use" Directions
• Main ingredients-list.
• Manufacture country
• Instructions included: yes or no 

Ideal K-beauty item description:  

[Nature Republic] Aloe Vera 92% Soothing Gel 300ml

A gentle yet effective soothing & hydrating gel, featuring fresh gel texture that dissolves quickly without leaving any sticky residue. Contains 92% certified organic aloe vera leaf extract. Capacity: 300 ml Skin type: all skin types Effect: moisturizing, nourishing,  Application: body, neck, face Shelf life: 2 years Manufacture country: South Korea Instructions included: yes How to use: Use one or two drops of oil on a soothing gel to use as a moisture pack A combination of a makeup base and soothing gel in a 2: 1 ratio can be applied to create a moist, glowing makeup Mix it with oil and apply it to your hands, feet, and entire body for a moist and smooth body care Soothing gel mixed with hair treatment and applied to damaged hair for moist and shiny hair care Apply a lot of cold soothing gel to the cotton pad and put it on your swollen eyes to calm down. If you put the soothing pack on dry lips for 3 minutes, moisturizing lips is possible. Can be used as a shave cream after shaving, Soothing, moisturizing effect Soothing gel can be used as an essence for nails and toenails If you put a mask sheet with soothing gel over your irritated skin such as ultraviolet rays and yellow sand on your face, you can sooth skin moisture Ingredients: Aloe vera leaf extract (92%), ethanol, glyceryl polyacrylate, dipropylene glycol, butylene glycol, glycerin, propylene glycol, 1,2-hexanediol, polyglutamic acid, betaine , Sodium hyaluronate, calendula flower extract, spearmint extract, lemon balm extract, carbomer, PEG-60 hydrogenated castor oil, triethanolamine, phenoxyethanol, purified water, fragrance, disodium IDT

⚠️ Please note that if the product instruction is not included, the product cannot be sold in EU countries.

Face care products' attributes requirements: 

Attributes are the product's key characteristics. By specifying the attributes, you let the customer get more information on how the product you are selling works.  Product attributes are shown in the product card's Details section. 

Face Care product attributes are crucial as they aim to improve users’ experience on search mechanics and personalization, therefore increasing the conversion rate of your products. 

If you sell products from Face Care categories*, it is required to add ingredients, skin type, effect, manufacture country, instructions included, and shelf life** attributes. 

**Shelf life is the expiration date of the product from the date of production. For example, the shelf life of a face cream might be 3 years or 18 months.

Click here to see the list of Face Care categories IDs subjected for additional attributes

• Face Creams & Lotions (1473502941225422675-193-2-118-1424471471)
• Acne Remedies (1549357279918811781-21-2-643-3575868673)
• Face Masks (1473502940915975413-89-2-118-1131885801
• Face Nourishing Serum & Essences (473502941238296757-197-2-118-844888123)
• Face Toners (1473502941231450229-195-2-118-3043580781)
• Face Washes & Cleansers (1473502941222785790-192-2-118-1118869448)
• Facial Scrubs & Polishes (1473502941227970025-194-2-118-3603312119)
• Anti-Age Remedies (1549632595061866516-165-2-26251-1464940137)

Please, refer to the table of attributes’ keys and values below:

Required attribute name	Skin type	Cosmetics effect	Shelf life	Ingredients	Application  (optional)	Manufacture Country	Instructions included
Other possible names	skin type	feature, function, efficacy, features, effect			use, suitable for, cosmetics apply zone
Recommended values	all types	acne treatment	For example:	any text	face	any country	yes
	combination	anti-aging	1 year, 2 years, 3 years		nose		no
	dry	blackhead removal	12 months, 36 months		t zone
	normal	cleansing	One year, two years		body
	oily	exfoliating			neck
	sensitive	moisturizing			eyes
	blemish-prone	nourishing
	dull	oil control
	aging	pore tightening
	pigmented	whitening
	allergy-prone, allergic	anti-puffiness
		anti-redness
		scar repairing, scar removal, scar repair
		brightening, brightening skin tone
		soothing
		wrinkle care
		repairing

⚠️ PLEASE NOTE: For dividing attributes’ keys and values use only : (colon), and for listing several values divide them by , (comma) Do not break the line after the colon mark. 

 

How to add the attributes?

There are two ways to add attributes:

• specify in the product description (via Merchant Panel or CSV file);
• specify as attribute field.

I. Product description

If you specify the attribute in the product description, please follow the format Attribute: Value 1, Value 2. For example, Effect: anti-aging, moisturizing.

II. Attribute field

If you specify the attribute as the attribute field, please don't put the colon (:) after the attribute's key.

For example:

 

 

Product variant requirements.

If you have different variants of one product (different colors of BB cream/foundation, size of the bottle), you need to add them in one product card instead of creating different products.

Example of how to add BB-cream color-tones to product-variants:

1. You are selling Missha BB-cream and you have 3 different color variants. 

• #13 Milk Beige
• #21 Light Beige
• #23 Natural Beige 

2. You create the product card for the Missha BB cream and then add variants.However our are only allowed to add colors from our List of Accepted colors on Joom. If you cannot find your color-tone on this list, you have two options here: 

•  Add the Color-tone in the Name of every variation, and put "as the picture" instead of color. Then showcase the difference in tones in each variant-picture

• Put the color name in the "Size" field. Then showcase the difference in tones in each variant picture.