When you choose products, be sure to keep in mind your marketing objective. Remember that there is no one correct answer. You should always be testing and trying things out.

Overall product requirements:

Regardless of the marketing objective you have, please ensure the following before promoting products:

• Your product complies with the platform rules.
• You are ready to accommodate increased demands, according to the fulfillment requirements.
• You have a sufficient stock of products.
• Your product’s price is competitive.
• Your product pictures are of high quality.
• Your product name and description are clear and meet the product name requirements and the product description requirements.
• Your product’s variations satisfy the product variant requirements.

Product requirements for Joom Ads 

Product requirements for Joom Ads depend on your marketing objectives.

Objective: getting more sales on a hit product

To increase sales of your hit products, use the CPA campaign. Products have to meet at least one of the following criteria:

• The product has sales and no negative reviews.
• The product has been successful in terms of sales and reviews on other platforms.

Objective: product launch to test demand

To test demand for a product, use the CPM campaign. Products have to meet at least one of the following criteria:

• The product has been successful in terms of sales and reviews on other platforms.
• Other merchants seem to get good results with this kind of product.
• You want to test the demand for this kind of product.